package redesign

Midnight Sun Coffee Roasters

A small, family owned and operated coffee roastery located in downtown Whitehorse in Canada’s Yukon Territory.

Mindmap-Moodbroad

Logo Sketch & Color Palette

Rebranding and package redesign for Midnight Sun Coffee Roasters. The company was rebranding as they were entering a more upscale market and wanted to make an impact.

With the use of moodboards and mindmaps, it was easier to choose an effective colour palette and design direction. 

The final concept and design were based on target market research and creating a brand that stood out among competitors and appealed to a younger demographic.

logo sketch
logo
coffee sachet design
magazine layout

Magazine Ad

Accelerating humanity’s shift to a plant-based lifestyle is the PlantVeda’s goal. I use the Photoshop and Illustrator to convey company’s messages on Planted Expo magazine.

magazine mockup
Magazine Ad
Magazine Ad
Shopping Cart